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2007 Young Leader and CEO of 1000Mercis discusses French delegation to Silicon Valley, digital economy in France
March 6, 2014
Yseulys Costes, a 2007 Young Leader of the French-American Foundation, is Chief Executive Officer and founder of 1000mercis Group.
Yseulys Costes is a graduate of the "Magistère de Sciences de Gestion" and has a Masters in Marketing and Strategy from the University of Paris IX Dauphine. She discovered the internet in 1995 while studying for an MBA at the Robert O. Anderson School, USA. As a researcher in interactive marketing, she is a guest lecturer at Harvard University and teaches Interactive Marketing at several prestigious institutions such as HEC, ESSEC and University Paris-Dauphine. Yseulys is the author of numerous books and articles on online marketing and databases and also spent two years as the coordinator for the IAB France before founding 1000mercis in February 2000.
Yseulys Costes is a board member of Kering and Vivendi.
Yseulys, you recently joined a delegation of prominent entrepreneurs, political figures, and businesspeople who met with counterparts in San Francisco / Silicon Valley following the state visit of President Hollande. You met with several groups, including French entrepreneurs who have established themselves in Silicon Valley, as well as several American Young Leaders who have found success in the technology sector. What the purpose of these meetings?
In 2000, you founded 1000Mercis, which has become in the past 14 years a major entreprise in the area of interactive publicity and marketing. Today, 1000Mercis has offices in Paris, Lyon, London, and New York. What is the most import idea or practice that leads to success in the modern business environment?
There are a number of critics who say that France has trouble promoting innovation and generally lacks an entrepreneurial spirit. Given your experience as a French entrepreneur, how would you reply to this assertion?
What role does the digital economy play in the recovery of the French economy, which continues to struggle alongside many of its European counterparts following the recent debt crisis?
You participated in the Foundation’s Young Leaders program in 2007 and 2008. How was this experience? What have been the advantages of being linked to this French-American network in your professional and/or personal life?